Auf einem Diskussionsforum (EFM Industry Debates 2008) der Arts Alliance Media auf dem European Film Market der Berlinale, gab es interessante Informationen, die so gar nicht zur Euphorie der Paradigmenwechsler passen:
„- HP: … why the company shut Wal-Mart’s (NYSE: WMT) movie download store in December after 10 months. Short version – it wasn’t making enough money and Apple (NSDQ: AAPL) was too strong. Long version: “HP is a very large company. If HP engages in something and it doesn’t turn a revenue within a certain timeframe of at least a billion then it’s peanuts for us to try to manage it. That’s the unfortunate situation in very large corporations and the business with Wal-Mart was definitely not anywhere near the size that we at that point believed we were at the right time in the market.
“So it has a lot to do about how big is that market being hyped by visionaries, by people that say words like ‘paradigm-shift’? And how big is that market actually today, taken existing competition? Obviously Apple being a formiddable (competitor).” Since Heinze said HP, in deciding to enter the business, had to pick Wal-Mart because it was “the gorilla in the room”. Instead, he spoke with intense admiration for iTunes.
– Cinetic: So how quickly are movie studios factoring in VOD and online distribution rights? “They’re just starting to,” said Nathan, who, as helps producers cut such deals. “The pressure is just starting to build. It’s not there as a matter of current revenues or near revenues.” (Robert Andrews: „@ Berlinale: HP/Wal-Mart Movie Income ‘Peanuts’, Netflix Staying At Home“) – Hinweis aus AMIA-L
Die DVD bleibt also das Filmmedium der 1. Wahl. In keinem anderen Format gibt es für den einzelnen Zuschauer eine so große Filmauswahl, und zwar weltweit, unabhängig von regionalen Rechten, Sendern und Netzen. Und das Internet sorgt für die Transparenz dieses Angebots – überall (vielleicht außer in China und Kuba).