Die Handelszeitschrift „Video Business“ aus den USA berichtet, dass Videodownloads nach wie vor nur ein Nischengeschäft sind. In ihrem Artikel „Video downloads still niche business: NPD report: 70% of consumers have video on PC, 2% bought movie or TV show“ schreibt Jennifer Netherby:
“ Mainstream consumers have begun to watch digital video on their computers, but movie download services still remain a niche business at best, according to a new report by the NPD Group.
NPD found in its “Digital Video in America” report that seven out of 10 consumers had digital video files saved on their home computer in 2006. However, few of those files came from movie download services. In the first quarter of 2007, just 2% of consumers paid for a movie or TV show download.“